MANIFESTO

MUSIC NEVER DIES,
IT'S THE SOUNDTRACK OF OUR LIVES

Technology doesn’t define music, it enables it. Whichever wave of innovation we’re riding, music always finds a way to surf it whilst keeping the rhythm going. Web 3.0 is the latest disruptor to rock the stage and whilst it’s still too early to really know what kind of a hit it’s going to be, it delivers a new set of incredibly exciting tools to build with. The voice of the community is now louder than ever. The relationship between artists and fans is the closest it has ever been, and the opportunity to reboot the system, and grow a more immersive, interactive entertainment business has never been more real. 

We are here to disrupt the music industry as you know it. The countdown has begun...

THE REVOLUTION

Rock and roll isn’t partying on tour buses or trashing hotels anymore (not real ones anyway). The new rock and roll is virtual backstage access, VIP seats and interacting in real-time with your favourite stars. We’re building a mainstream community of hyper-social fans who deserve loyalty, ownership and empowerment when engaging with music artists. 

THE TECH

Soundr’s AI based virtual artists will have the ability to interact with fans on a level that’s never been possible before. We’re looking at creating digital personalities with biologically inspired virtual brains. They’ll have the capability to perform, to play games, to sell digital merch, and to interact with fans. Everyone gets the VIP treatment. 

THE EXPERIENCE

All our virtual artists will deliver unique, interactive experiences to fans unlike any other artists in or out of this world. They will be able to acquire and trade virtual assets and experiences. They will be where the action is, where the people are – where they need to be to provide the music we need and love in our lives.

THE TEAM

We’re a band of like-minded individuals building the soundtrack to our future lives. Making the industry genuinely interactive, inclusive, fun and future-proof. We care about the fans, we care about the artists, and we love the music.

#LIFTOFF

And our mission begins!